How to negotiate sponsorship from a weak position
Negotiation with potential major sponsors tends to be a one-sided process. The sponsor invariably holds the upper hand because they know there are dozens of other sponsorship opportunities being...
View ArticleHow to calculate sponsorship fees
Calculating the sponsorship fee you seek for an event is quite a balancing act. The fee being asked is usually best called the ‘investment,’ which sounds better to a prospect. It is a crucial factor in...
View ArticleMany benefits you can offer sponsors
Are scratching your head trying to work out what goodies you can offer to entice potential sponsors? The following 64 ideas can help as thought starters for you. You can use the benefits in different...
View ArticleHow you can use leverage to increase your sponsorship value
The dollar amount a sponsor gives to an event is only the starting point. Usually a sponsor will spend an amount over and above the sponsorship fee to maximize the return on their investment in the...
View ArticleAttract better sponsorship proposals
I usually write articles for sponsorship seekers (my e-book on successfully seeking sponsorship is my second biggest seller), but most communicators act on behalf of sponsorship givers rather than...
View ArticleFocus on what you can do for a potential sponsor rather than what they can...
One of the biggest and most common mistakes in seeking sponsorship is to think only of your own needs and wants. But you should be focusing on the commercial benefit you can offer them and their...
View ArticleHow to spread your sponsorship net more widely
Sponsors expect more from their sponsorship investment these days. Therefore, sponsorship seekers need to stop and think how to offer a strong return for the investment. The solution: take a more...
View ArticleWhat to do when your sponsorship proposal is rejected
Sponsorship proposals are rather like job applications – you will always get more knockbacks than acceptances. Rather than being a catastrophe, a rejection can be an opportunity to learn from the...
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The approach you need to make a winning sponsorship proposal
The secret to successful sponsorship proposals is to invest the time to get to know your prospects and what they want. You need to do your homework! If you are seeking to land a major sponsorship, the...
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How to manage risk in your communication activities
Do you include a risk management plan when you organize significant communication activities? A risk management plan should be part of every important communication activity so you can minimize the...
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Bring your sponsors together for added value
Good communication is vital in planning for a sponsored event or activity. Sponsorship receivers/rights holders/ property holders should add value by bringing all the sponsors of an event together....
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Meeting with a potential sponsor for the first time
A very positive sign is when a potential sponsor agrees to meet with you. The situation is usually that you have sent your proposal to a potential sponsor after you have researched their company, and...
View ArticleFocus on what you can do for a potential sponsor rather than what they can...
One of the biggest and most common mistakes in seeking sponsorship is to think only of your own needs and wants. But you should be focusing on the commercial benefit you can offer them and their...
View ArticleClik here to view.
When ‘sponsorship’ isn’t sponsorship at all
Sponsorship can be the most effective form of marketing and marketing communication when handled well. It can become a nightmare when handled badly! The public relations literature hardly mentions...
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